What do Croats buy on the Internet?

Online shopping in Croatia is constantly growing. According to data from the eCommerce Croatia Association, in 2022, 14.5 billion HRK of turnover was realized in online stores, which is a growth of 15% compared to the previous year.

The most popular product categories on the Internet in Croatia

According to the data of the Croatian eCommerce Association, the most popular product categories on the Internet in Croatia are:

• Clothes and shoes
• Electronics
• Beauty and health
• Home and garden
• Food and drink

Clothing and footwear are the most popular product category on the Internet in Croatia, with a share of 26% in total traffic. Croats often buy clothes and shoes online because it is usually faster, simpler and cheaper than shopping in stores.

Electronics is the second most popular product category on the Internet in Croatia, with a share of 23% in total traffic. Croats often buy electronics online because it is usually cheaper than buying in stores, and they can also compare the prices of different stores.

Beauty and health are the third most popular product category on the Internet in Croatia, with a share of 17% in total traffic. Croats often buy beauty and health products online because it is usually faster and easier than shopping in stores.

Home and garden is the fourth most popular product category on the Internet in Croatia, with a share of 13% in total traffic. Croats often buy home and garden products online because it is usually faster and easier than shopping in stores.

Food and drinks are the fifth most popular product category on the Internet in Croatia, with a share of 11% in total traffic. Croats increasingly buy food and drinks online, because it is usually faster and easier than shopping in stores.

Which products are most often searched on the Internet in Croatia?

According to data from Google Trends, the products most frequently searched for on the Internet in Croatia are:

• Telephones
• Computers
• Apparel
• Footwear
• Televisions
• Cooks
• Mixers
• Refrigerators

These products are popular because they are important for everyday life and are often bought.

Trends in online shopping in Croatia

In the last few years, several trends in online shopping have been noted in Croatia. One trend is the growing popularity of online shopping in rural areas. Croats in rural areas increasingly shop online because it is usually faster and easier than shopping in stores.

Another trend is the growing popularity of online shopping on smartphones. Croats are increasingly shopping online via smartphones because it is usually faster and easier than shopping via a computer.

The third trend is the growing popularity of online shopping in real time. Croats increasingly shop online in real time, while watching TV or using social networks.

Conclusion

Croats shop more and more online, and the most popular product categories are clothing and footwear, electronics, beauty and health, home and garden, and food and drink. The most frequently searched products on the Internet in Croatia are telephones, computers, clothes, shoes, televisions, cookers, mixers and refrigerators.